No Plugin Sponsorships
Several large WordPress plugin companies actively sponsor content about schema markup. Their guides are written to demonstrate their own product, not to give you the complete picture. We do not accept sponsorships from any plugin, tool, or SEO platform. The comparison guides on this site reflect actual feature differences, not commercial relationships.
This means we can tell you when a plugin has a poorly implemented schema output. We can note when a free plugin handles a specific schema type better than a paid one. That kind of observation is impossible when the content is funded by the product being reviewed.
No Affiliate Commissions
Many SEO information sites use affiliate links. When you click through and purchase a tool, the site earns a commission. This is a legitimate business model, but it creates a structural incentive to recommend tools that pay higher commissions rather than tools that work better for your specific situation.
We do not use affiliate links. No commission is earned from any tool, plugin, or service mentioned on this site. Tool mentions are based solely on how well they implement schema markup for the content types covered in our guides.
We Update When Google Changes
Google modifies its structured data documentation regularly. Rich result types get added, restricted, or deprecated. When that happens, we update the relevant guides. The date of last review is noted on each guide page so you can see how current the information is.
The FAQ and HowTo rich result changes from 2023 are a good example. Many sites still publish guides treating these as high-value, widely-displayed features. Our guides reflect the current reality: these types still have value, but the visual enhancement in search results is now rare for most domains.